Melvin Brewing

Creative Direction, Branding, Package Design

Client: Melvin Brewing
Creative Director: John Herskind
Copywriting: Maia Albers
Can/Tap Production Design: Scott Wood
Character Illustrations: Kelly Halpin

Melvin Brewing is an award winning brewery based out of Jackson Hole, WY. Founded in 2009 by Jeremy Tofte and Kirk McHale. I worked with Melvin Brewing to revamp their brand look and feel during the construction of their new 20,000 sq ft brewery. I created everything from their Logo to their can designs, tap handles, apparel, trade show booth, brand standards book and their website. Scott Wood helped with production design and final art files for printing the cans as well as created the 3D models for Melvin's tap handles. I brought Maia Albers on to help with the copywriting and brand tone/voice.

Melvin Brewing has been satisfying hop fans across the country with its enticing West Coast Style IPAs. This original 3 barrel brew house has been the source of Melvin IPA and 2×4 Imperial IPA, which went on to win gold medals at the 2012 Great American Beer Festival, back-to-back Alpha King awards in 2012 and 2013, and a Gold Medal at the World Beer Cup. In 2015 Melvin was awarded the Small Brew Pub and Small Brew Pub Brewer of the year at Great American Beer Fest in Denver, CO. Then in January 2016 Melvin  increased its production to a brand new 30-barrel brew house at its production facility in Alpine, WY.

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