Creative Direction: Brenden Levine & Noah Waterhouse
Product Development: Stio PD Team
Graphic Design: John Herskind
I worked with Stio, a Jackson, WY based outerwear brand, to create a wide range of design solutions. Over the course of 10 months, I worked on repeating flannel patterns for their 2016 fall line, new layouts for their monthly catalog, in-store displays, advertisements and updates to their brand guidlines book. My role in the flannels was to create repeating patterns in photoshop so that the product development department could experiment with color combinations and eventually send the patterns directly to their manufacturers. Credit for the final flannels goes to the Stio product development team.